Wise Young Explorer
Motion, Brand Film, Stills
Ruroc - Shred Your Style
Campaign, Motion, Social Media, Promotional
OurSpace Music Festival
Visual Identity, Posters, Motion, Apparel, Social Media
STACKD
Visual Identity, Motion, Social Media, Promotional
Kaizen Works Racing
Visual Identity, Posters, Motion, Apparel, Social Media
Feel It Music Video
Motion, Video Editing, Visual Effects
Motion Mondays
Weekly Motion Work
Motion Showreel
A Short Video Of My Motion Work
Me
Hi, I’m Alex - a graphic designer from the West Midlands (UK) and I have a strong interest in anything creative. Whether it’s motion graphics or video editing, I enjoy using motion to convey information and create interesting visuals, while continuing to improve my skills and gain more knowledge in other software. I also have interest in promotional design, if you need posters, social media posts or billboard designs, I can use my skills to help you! I have skills in photo manipulation too, allowing me to warp reality to my liking - so if you need to be fighting a dragon on Mars, I’m your man!
Process & Philosophy
I begin with the idea. Every project starts by defining a clear concept, audience, and purpose before moving into visual exploration. From there, I develop and test multiple directions, refining through iteration and critique.In motion work, I focus on rhythm and pacing - using movement and sound to reinforce meaning rather than decorate. Throughout each project, reflection is key; I continuously evaluate and refine to ensure the outcome stays aligned with the core concept.I believe design should communicate clearly, feel intentional, and hold conceptual depth. Trends can inspire, but meaning gives work longevity. My aim is to create work that is visually striking, strategically considered, and grounded in a strong idea.
Experience
2022 - Now
Freelance
Graphic Designer
Deliver branding, social media visuals, and motion design projects for independent clients and small businesses. Manage projects from concept through to final delivery, maintaining clear communication and efficient turnaround. Focus on creating bold, concept-driven visuals tailored to digital platforms.
2022 - Now
Jan 2026 - Feb 2026
Outsider Studio
Motion Design Internship
Completed a 70-hour placement developing logo animations and motion assets for live clients. Worked through sketch-led ideation, rapid iteration, and structured feedback to deliver client-ready outcomes. Gained experience in sound design, hybrid remote/studio workflows, and professional creative standards
Jan 2026 - Feb 2026
Dec 2025 - Jan 2026
Ruroc (Motion Campaign)
Live Brief
Developed “Shred Your Style”, a concept-led motion campaign promoting the customisable Ruroc LITE goggle straps by transforming each strap’s graphic language into immersive 3D visual worlds. Produced high-energy social-first content in both 16:9 and 9:16 formats, alongside static assets, responding directly to client feedback and professional presentation standards.
Dec 2025 - Jan 2026
June 2025 - July 2025
Kaizen Works Racing
Personal Project
Created a comprehensive brand identity for a hypothetical Formula One team inspired by the Japanese philosophy of continuous improvement (kaizen), embodying precision, performance, and evolution. Developed visual assets including logo systems, posters, merchandise, motion loops, and social content across digital touchpoints. Built the project using Illustrator, Photoshop, After Effects, Premiere Pro, and Blender.
June 2025 - July 2025
Mar 2025 - May 2025
OurSpace Festival Identity
Selected Project
Developed a concept-driven brand identity for a 2000s-inspired music festival, evolving from initial research into film festivals toward a Y2K-focused event celebrating nostalgia and community. Produced a cohesive visual system including logo development, typography, colour palette, posters, merchandise, 3D mockups, and motion teasers. Combined Illustrator, Photoshop, After Effects, and Blender to create immersive brand applications across digital and physical touchpoints.
Mar 2025 - May 2025
Weekly Motion Work
DELIVERABLES:
- Motion
- Fun
SOFTWARE:
- After Effects
- Blender
- Premiere Pro
- TBC
ABOUT:
Motion Mondays is a weekly thing that I decided to do to allow me to develop my skills in a range of motion formats while having fun doing so. Each Monday, I post a new video going through the development of the motion work, as well as the final outcome for it. There is not a focus on perfection as this is more about exploring how I can use motion. The work will have been made during the week following the previous Monday.
00:00:01 - Logo Animation
For Motion Mondays to be really awesome, it needed a logo - and it wouldn't be much of a motion based project if the logo didn't move! A mix of logo design, identity creation and motion all coming together to create the face of Motion Mondays!The logo and animation was made with the different forms of motion in mind. There is use of common motion iconography (play, pause etc.) and 3D elements to fit my current skillset of motion graphics and 3D. This could allow for an evolving logo and animation as Motion Mondays progresses. It started off as a few sketches in Procreate, which then got developed and cleaned up in Illustrator, and was taken into After Effects to add the motion. I added audio in Premiere to complete the logo animation.
00:00:02 - See You Again
To improve my skills in motion graphics, I have decided to create a motion graphic lyric video for the opening verse of the song "See You Again" by Tyler, The Creator.The majority of this motion piece was made within After Effects. I also used Photoshop to isolate some of the assets from the "Flower Boy" album cover. During the creation of this video, I was able to explore the 3D elements of After Effects further, from smooth and dynamic camera movement to creating a sense of depth with different camera settings. This is my real first time at creating something like this and I am pleased with how it turned out.
00:00:03 - Signs Of Life
A little over 2 years ago, I started my first After Effects project. I made a short video of an animated bike street sign (See here). For this Motion Monday, I decided to take the same concept and make a bigger project out of it, taking a range of different street signs and using my current skills to animate them.I went on a little walk around Birmingham, taking videos of different signs (and looking a bit strange in the process). I used a range of techniques to turn the static signs into animated people and vehicles within After Effects. The softwares motion tracking capabilities helped make the process quicker, instead of me having to do it by hand.Overall, I can see a great improvement from my initial attempt 2 years ago.
00:00:04 - Having a moment
After watching Project: Hail Mary, I was amazed by the gorgeous visuals of the film, especially this scene. It made me want to have a go at recreating it using Blender and Adobe Premiere. While its not the exact same, I am pleased with what I made. The astrophage was made through particles, I spent a while trying to perfect it but couldnt manage to get the fading effect. I am happy with how the lighting and visuals came together.This was a good way to experiment with lighting and scene building within Blender, and explore the different ways of approaching certain moments.
00:00:05 - Fabric Of Reality
I set out for this weeks Motion Monday wanting to learn a bit about Cloth Simulation in Blender. From that, I wanted to create a video that utilised it in some way and ended up on the idea of the "Fabric Of Reality". The idea was to have reality split as the fabric tears apart, showing another reality. I chose to base this reality in a wet and dark cyberpunk inspired city, contrasting a calm natural area from the starting scenery.While I did create what I intended, I feel like more time could have been spent in the starting scene to make it feel more dynamic and interesting. I also feel as if the camera just moving forward feels a bit uninspired and could have been different. Other than that, I am pleased with how the visuals of the cyberpunk inspired city turned out. I am also happy that I was able to improve in Blender, learning new skills and improving on what I already knew.
Music Video
DELIVERABLES:
- Motion
SOFTWARE:
- After Effects
- Blender
- Premiere Pro
- Photoshop
ABOUT:
This was a music video that I created for my third module at Birmingham City University studying Graphic Design. The module was based around motion and I created a music video for the song "Feel it" by d4vd. This video was created using a mix of Adobe After Effects, Blender, Adobe Premiere Pro and other motion software. This video does not support D4VD in any way and was not made in association with him.
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DELIVERABLES:
- Brand Identity
- Posters
- Apparel
- Motion Design
- Social Media
SOFTWARE:
- Illustrator
- Photoshop
- Premiere Pro
- After Effects
- Blender
ABOUT:
Developed a brand identity for OurSpace, a conceptual music festival celebrating 2000s pop culture and nostalgia, made as a part of my final module in the first year of Graphic Design at Birmingham City University. The visual system draws heavily from Y2K design aesthetics, incorporating chrome textures, neon colour palettes, and futuristic typography to capture the era’s digital optimism. The project expands across multiple touchpoints including posters, merchandise, motion teasers, and digital applications to create an immersive festival brand experience.
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Concept F1 Team
DELIVERABLES:
- Brand Identity
- Posters
- Apparel
- Motion Design
- Social Media
SOFTWARE:
- Illustrator
- Photoshop
- Premiere Pro
- After Effects
- Blender
ABOUT:
Kaizen Works Racing is a hypothetical Formula One team created as a comprehensive branding and design project. Drawing its name from the Japanese philosophy of kaizen - meaning "continuous improvement" - the team embodies a culture of precision, performance, and purposeful evolution.This concept explores what it would look like if a modern F1 team were built around the values of engineering refinement, aesthetic minimalism, and technical innovation. Every element - from the team’s visual identity and racer profile to sponsorship ecosystem and campaign materials - is designed to reflect those principles.
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Concept Clothing Retailer
DELIVERABLES:
- Brand Identity
- Motion
- Social Media
- Advertising
- Packaging
- Brand Application
SOFTWARE:
- Illustrator
- Photoshop
- After Effects
- Premiere Pro
ABOUT:
STACKD is a conceptual streetwear retailer created to explore the overlap between sportswear, lifestyle fashion, and motion-led branding. The project focuses on creating a more playful and accessible alternative to existing competitors by encouraging individuality, outfit building, and self-expression rather than performance or hype culture alone.
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D&AD Brief
DELIVERABLES:
- Brand Film
SOFTWARE:
- Blender
- After Effects
- Premiere Pro
- Procreate
- Photoshop
ABOUT:
This project is a motion-led brand film created in response to the 2026 D&AD New Blood brief set by Wise. The film promotes Wise Young Explorer, a financial product designed for 15-17 year olds travelling abroad, while targeting the concerns and emotions of parents. Inspired by contemporary motion studios such as BUCK, the project combines a range of visual styles including 3D, vector animation, hand-drawn motion, and collage to create a fast-paced and expressive visual journey. Through themes of independence, reassurance, and connection, the film explores the tension between allowing teenagers to explore the world while still remaining supported from a distance. The project allowed me to develop my skills in motion design, storytelling, mixed media animation, and brand communication, while experimenting with visual metaphor and transitions to communicate complex ideas in an engaging and accessible way.
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Live Brief
DELIVERABLES:
- Campaign
- Motion Design
SOFTWARE:
- Blender
- After Effects
- Premiere Pro
ABOUT:
Shred Your Style is a motion-led campaign created in response to a live brief from Ruroc, promoting the customisable LITE goggle straps. Instead of placing the product in traditional snow sport environments, I transformed the bold graphic language of each strap into immersive 3D “strap worlds” built in Blender. Each world reflects the unique identity of its strap - from retro arcade geometry to graffiti-inspired typography and electric line systems - brought to life through high-energy motion and sound design. The campaign was designed to work seamlessly across 16:9 and 9:16 formats, translating fluidly from motion into static social and web assets.
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