Ruroc - Shred Your Style
Campaign, Motion, Social Media, Promotional
OurSpace Music Festival
Visual Identity, Posters, Motion, Apparel, Social Media
Kaizen Works Racing
Visual Identity, Posters, Motion, Apparel, Social Media
Feel It Music Video
Motion, Video Editing, Visual Effects
Motion Showreel
A Short Video Of My Motion Work
Me
Hi, I’m Alex - a graphic designer from the West Midlands (UK) and I have a strong interest in anything creative. Whether it’s motion graphics or video editing, I enjoy using motion to convey information and create interesting visuals, while continuing to improve my skills and gain more knowledge in other software. I also have interest in promotional design, if you need posters, social media posts or billboard designs, I can use my skills to help you! I have skills in photo manipulation too, allowing me to warp reality to my liking - so if you need to be fighting a dragon on Mars, I’m your man!
Process & Philosophy
I begin with the idea. Every project starts by defining a clear concept, audience, and purpose before moving into visual exploration. From there, I develop and test multiple directions, refining through iteration and critique.In motion work, I focus on rhythm and pacing - using movement and sound to reinforce meaning rather than decorate. Throughout each project, reflection is key; I continuously evaluate and refine to ensure the outcome stays aligned with the core concept.I believe design should communicate clearly, feel intentional, and hold conceptual depth. Trends can inspire, but meaning gives work longevity. My aim is to create work that is visually striking, strategically considered, and grounded in a strong idea.
Experience
2022 - Now
Freelance
Graphic Designer
Deliver branding, social media visuals, and motion design projects for independent clients and small businesses. Manage projects from concept through to final delivery, maintaining clear communication and efficient turnaround. Focus on creating bold, concept-driven visuals tailored to digital platforms.
2022 - Now
Jan 2026 - Feb 2026
Outsider Studio
Motion Design Internship
Completed a 70-hour placement developing logo animations and motion assets for live clients. Worked through sketch-led ideation, rapid iteration, and structured feedback to deliver client-ready outcomes. Gained experience in sound design, hybrid remote/studio workflows, and professional creative standards
Jan 2026 - Feb 2026
Dec 2025 - Jan 2026
Ruroc (Motion Campaign)
Live Brief
Developed “Shred Your Style”, a concept-led motion campaign promoting the customisable Ruroc LITE goggle straps by transforming each strap’s graphic language into immersive 3D visual worlds. Produced high-energy social-first content in both 16:9 and 9:16 formats, alongside static assets, responding directly to client feedback and professional presentation standards.
Dec 2025 - Jan 2026
June 2025 - July 2025
Kaizen Works Racing
Personal Project
Created a comprehensive brand identity for a hypothetical Formula One team inspired by the Japanese philosophy of continuous improvement (kaizen), embodying precision, performance, and evolution. Developed visual assets including logo systems, posters, merchandise, motion loops, and social content across digital touchpoints. Built the project using Illustrator, Photoshop, After Effects, Premiere Pro, and Blender.
June 2025 - July 2025
Mar 2025 - May 2025
OurSpace Festival Identity
Selected Project
Developed a concept-driven brand identity for a 2000s-inspired music festival, evolving from initial research into film festivals toward a Y2K-focused event celebrating nostalgia and community. Produced a cohesive visual system including logo development, typography, colour palette, posters, merchandise, 3D mockups, and motion teasers. Combined Illustrator, Photoshop, After Effects, and Blender to create immersive brand applications across digital and physical touchpoints.
Mar 2025 - May 2025
Music Video
DELIVERABLES:
- Motion
SOFTWARE:
- After Effects
- Blender
- Premiere Pro
- Photoshop
ABOUT:
This was a music video that I created for my third module at Birmingham City University studying Graphic Design. The module was based around motion and I created a music video for the song "Feel it" by d4vd. This video was created using a mix of Adobe After Effects, Blender, Adobe Premiere Pro and other motion software. This video does not support D4VD in any way and was not made in association with him.
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Concept
DELIVERABLES:
- Brand Identity
- Posters
- Apparel
- Motion Design
- Social Media
SOFTWARE:
- Illustrator
- Photoshop
- Premiere Pro
- After Effects
- Blender
ABOUT:
Developed a brand identity for OurSpace, a conceptual music festival celebrating 2000s pop culture and nostalgia, made as a part of my final module in the first year of Graphic Design at Birmingham City University. The visual system draws heavily from Y2K design aesthetics, incorporating chrome textures, neon colour palettes, and futuristic typography to capture the era’s digital optimism. The project expands across multiple touchpoints including posters, merchandise, motion teasers, and digital applications to create an immersive festival brand experience.
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Concept F1 Team
DELIVERABLES:
- Brand Identity
- Posters
- Apparel
- Motion Design
- Social Media
SOFTWARE:
- Illustrator
- Photoshop
- Premiere Pro
- After Effects
- Blender
ABOUT:
Kaizen Works Racing is a hypothetical Formula One team created as a comprehensive branding and design project. Drawing its name from the Japanese philosophy of kaizen - meaning "continuous improvement" - the team embodies a culture of precision, performance, and purposeful evolution.This concept explores what it would look like if a modern F1 team were built around the values of engineering refinement, aesthetic minimalism, and technical innovation. Every element - from the team’s visual identity and racer profile to sponsorship ecosystem and campaign materials - is designed to reflect those principles.
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Live Brief
DELIVERABLES:
- Campaign
- Motion Design
SOFTWARE:
- Blender
- After Effects
- Premiere Pro
ABOUT:
Shred Your Style is a motion-led campaign created in response to a live brief from Ruroc, promoting the customisable LITE goggle straps. Instead of placing the product in traditional snow sport environments, I transformed the bold graphic language of each strap into immersive 3D “strap worlds” built in Blender. Each world reflects the unique identity of its strap - from retro arcade geometry to graffiti-inspired typography and electric line systems - brought to life through high-energy motion and sound design. The campaign was designed to work seamlessly across 16:9 and 9:16 formats, translating fluidly from motion into static social and web assets.
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